Follow Up Boss virtual assistant for your bilingual real estate team.
A native Spanish + English ISA working in your Follow Up Boss, on the phone in 7 days. $1,497/month, no contract.
ICP, Hispanic-owned brokerages with 3–15 agents in FL, TX, CA
- SMART LISTS
- Daily cadence runs
- ACTION PLANS
- Stage advancement + pauses
- LEAD ROUTING
- Source-to-Action Plan triage
- REPORTING
- Weekly Lead Source ROI
- DIALERS
- RedX · Mojo · Vulcan7 · BatchDialer
Inside your Follow Up Boss, here's what changes.
Your Smart Lists run on their daily cadence. Your Action Plans advance based on real call outcomes. Lead Source attribution stays clean. Pixel reporting reflects what is actually happening on the phones. The operator owns the FUB workflow end-to-end, inside your account, in your business hours, the way an in-house ISA would, except they are working from our office on company-issued equipment.
Daily Smart List runs
Operator runs your saved Smart Lists daily, Hot Leads, Stale Leads, Action Plan exits, New Inquiry, filtering by source, date, and lifecycle stage. Triggers outreach per your cadence rules. Updates Smart List membership in real time as leads move through stages. Reports anomalies in list size or velocity to your team lead at end of shift.
Stage progression with documented context
Operator advances leads through your Action Plan stages based on call outcomes and response signals. Pauses Action Plans on requested holds, vacation, contract pending, lead-requested silence. Documents every stage transition in Follow Up Boss notes with the reason and the next-action timestamp, so your licensed agents walk into handoffs with full context.
Zillow, Realtor.com, Homes.com, BoldLeads triage
Operator triages inbound by source, Zillow Premier Agent, Realtor.com, Homes.com, BoldLeads, manual referral, sphere-of-influence, and routes to the correct Action Plan plus agent assignment per your rules. Logs UTM parameters and source attribution in FUB custom fields. Flags broken integrations or misrouted leads to your team lead within the same business day.
Weekly Lead Source ROI rolls up to your Monday review
Operator tags every lead with FUB Pixel attribution where applicable, generates the weekly Lead Source ROI report your team lead reviews on Mondays, and flags conversion bottlenecks, slow-response Action Plans, low-contact-rate sources, drop-off stages, with concrete evidence pulled from Follow Up Boss call recordings and stage-transition timestamps.
RedX, Mojo, Vulcan7, BatchDialer
Operator works through your FUB-integrated dialer, whether RedX, Mojo, Vulcan7, or BatchDialer, for cold lead, expired listing, and FSBO outreach. Every dial logs back to the Follow Up Boss contact record automatically. Calls run on your prescribed cadence (3-line, 4-line, dial-down depending on lead temperature) and outcomes flow into the Action Plan progression.
Inbound handled in the caller’s first language
Operator handles inbound texts from Follow Up Boss's mobile-friendly inbox in Spanish or English depending on the caller's first message. Qualifies on the inbound, sets the appointment directly in your FUB calendar, hands off to the licensed agent at the documented decision-trigger threshold. The licensed agent walks into the call already knowing the budget, the area, and the urgency.
The next step
If this already reads like your situation, the fastest way to check the fit is a 30 minute call. If we are not the right model for you, we will say so on the call.
Bilingual ISAs change the math on a Hispanic-heavy lead list.
44.9 million people in the US speak Spanish at home (US Census Bureau, 2024 ACS), and a meaningful share of inbound real estate leads in Florida, Texas, and California come from that base. The standard 5-minute response math holds: contact rates run 21× higher when speed-to-lead is under 5 minutes, per Follow Up Boss's published reporting. But that math breaks the moment your Spanish-speaking lead leaves a voicemail and your English-only team does not call back.
In a Doral brokerage, a Spanish-speaking seller at 6 PM Eastern who can't connect in their first language does not leave a second voicemail. They Google a Hispanic-owned brokerage in the next zip code and the lead is gone. The bilingual gap costs you the lead window, not just the call.
A native-Spanish ISA working Eastern Time captures that window. Inbound voicemails get returned in the caller's first language inside the 5-minute envelope. The Action Plan triggers correctly. The Lead Source attribution stays clean. Follow Up Boss tracks the touch back to its origin, and the conversion data your team lead reviews on Monday actually reflects what is happening on the phones.
This is the bilingual cousin of our broader real estate ISA vertical workflow, same Operator-tier service, framed by platform instead of by industry vertical. If you are not on Follow Up Boss yet, the vertical hub is the place to start.
Day by day, what shifts in your account.
Operators arrive with bilingual phone work, general CRM literacy, and professional office workflow. Your Follow Up Boss instance is custom, your Smart Lists, your Action Plan logic, your Lead Source routing rules, your team's Spanish scripts. We bring the operator; you teach the FUB-specific layer. Your Assistiq supervisor sits in, documents your workflow into a written SOP, and stays in the room through Day 7.
You add the operator as a Standard user in your Follow Up Boss instance, no Admin access in Week 1, by policy. You walk them through your Smart Lists, your Action Plans, your Lead Source routing logic, your custom fields, and your dialer integration. Your Assistiq supervisor documents everything into a written SOP your operator references. Operator practices in view-only mode against real FUB data. End of Day 3: the operator can explain your account back to you.
Operator shadows your team lead or senior agent on live Follow Up Boss calls, listens-only mode, no participation. Practices Spanish + English qualification scripts in supervised role-plays. Your supervisor samples real call recordings, builds the feedback loop, calibrates against your team's existing standards. By Day 6 the operator has heard enough live FUB-routed calls to know your stage-transition decision rules in practice, not just in the SOP.
Operator takes live FUB-routed calls under supervisor review. First-day call volume capped at roughly 30% of full load. Supervisor samples recordings on Days 7, 10, and 14. Course corrections happen the same day. By end of Week 2 the operator is running your full Follow Up Boss cadence, Smart Lists, Action Plans, Lead Source triage, dialer integration, autonomously, with supervisor sampling weekly going forward.
Operator owns the Follow Up Boss workflows your team handed off in Days 1–3. Weekly client check-in with the supervisor and operator for cadence tuning. The 3-operator warm bench and 5-business-day replacement SLA are active from Day 8. If your operator is sick, the bench backfills inside a business week, and the SOPs your supervisor built mean the replacement is never starting from cold.
The FUB workflow doesn't change because we showed up. The team we built around your FUB workflow does.
From the operations playbook
The licensing line your ISA never crosses.
The ISA scope is qualifying leads, setting appointments, running your Follow Up Boss cadence. Below the licensing line, by design, what your licensed agents and broker handle stays with your licensed agents and broker.
Qualifies, sets, runs cadence, never licensed work
ISA qualifies leads, sets appointments, runs your cadence. Does not discuss specific contract terms, negotiate offers, present CMAs, or show properties. Anything that requires a real estate license is the licensed agent’s work, not the operator’s. State-by-state licensing scope, what an unlicensed ISA can and can’t do in Florida, Texas, and California specifically, is documented on our real estate ISA page Section 05.
Reads when permitted, never writes
ISA reads MLS data via your Follow Up Boss integration when your MLS permits unlicensed read access for assistants. Does not edit listings, change listing status, upload new inventory, or modify listing data. MLS write operations stay with your licensed team. The operator escalates any data request that touches the MLS to the agent who owns the listing.
Escalates contract questions to the licensed agent
ISA does not redline contracts, modify terms, propose counters, or commit your brokerage to anything in writing. All contract work routes to your licensed agents and your broker of record. Lead questions that drift into contract territory, earnest money, contingency timelines, agency disclosures, get escalated to the licensed agent before the operator responds. The line is documented in the SOP your supervisor builds during Days 1–3.
What you're actually buying vs. the standard FUB virtual assistant.
Most agencies offering Follow Up Boss virtual assistants follow a structurally different model. The differences are not about quality of effort. They are about delivery architecture. Here is what the architecture looks like next to ours.
Time zone. The standard offshore-VA setup has the agent in a 12-hour offset (UTC+8) from your Eastern Time inbound. When your hottest lead calls at 6 PM ET, your VA's day ended hours ago. Inbound rolls to voicemail. The 5-minute response window collapses to 12+ hours. By morning, your lead has already booked with the agent who called back same-day. Our operators work from a managed LATAM office on Eastern Time anchored operations (UTC-5 / UTC-6), with the shift scheduled per engagement anywhere in the 24-hour day, evenings and weekends included. Same time-zone alignment as your team, with no offshore seam between your inbound and the operator's working day.
Employment model. The standard offshore-VA setup is recruiter-led freelance placement. The agency finds you a contractor, takes a fee, steps back. The contractor works from home, alone, with no embedded supervisor and no formal replacement SLA. If they go offline, sickness, vacation, departure, you are back to managing Follow Up Boss yourself for 2 to 6 weeks while the agency recruits again. Our model: office-based operators on company-issued equipment, embedded supervisor managing call quality from Day 1, 3-operator warm bench for 5-business-day replacement SLA.
Language. The standard offshore-VA setup is English-only or English as a learned second language. When a Spanish-speaking seller calls in, the VA calls back in English. The seller hears “this is not for me” and books with someone else. Our operators are native bilingual: Spanish as first language, English at C1+ professional fluency. Hispanic-customer-facing calls feel local, not translated. This is the operating discipline behind our broader bilingual virtual assistant service. The Follow Up Boss page is the platform-deep cut.
$1,497 a month. Full-time. No contract.
40 hrs/wk full-time. One bilingual ISA working in your Follow Up Boss, in our office during Eastern Time business hours.
Start with Operator →Starter ($897, 20 hrs/wk part-time) fits solo agents and small teams testing the model, half-time inbound coverage on Follow Up Boss. Team ($3,497/mo) gives you two bilingual operators with a stepped-up shared supervisor on a 6-month commitment, for teams hitting the 40-hour ceiling. Custom (quote-based) covers 5+ operators, simultaneous multi-shift coverage, or a dedicated ops-manager supervisor. Full pricing detail at /pricing.
Common questions from FUB-running brokerages.
01Do you train operators on Follow Up Boss before they join my team?
02What if my FUB instance is heavily customized, custom fields, custom pipelines, dialer integrations?
03How does this work if I have a mix of buyer-side and listing-side agents on the team?
04Can your operator handle 5-minute response on inbound when my agents are in showings?
05What dialers do your operators run?
06If my operator leaves, how fast do you replace them?
07How much does a Follow Up Boss virtual assistant cost?
08Can a bilingual VA make calls from Follow Up Boss?
09What hours does a Follow Up Boss virtual assistant cover, and can the shift include evenings?
10What is a stale-lead requalification sweep in Follow Up Boss?
11How does the operator hand off a qualified Spanish-speaking lead to an English-only agent?
12What does a virtual assistant for Follow Up Boss do day to day?
13What is a Follow Up Boss ISA virtual assistant?
Shortlisting more than one agency? Read how we stack up against other bilingual VA companies in our ranking of 12 providers with verified published pricing.
Same operator, different desk: the BoomTown virtual assistant page covers lead follow-up for teams running BoomTown instead, the transaction coordinator virtual assistant page covers the contract-to-close desk, and real estate virtual assistant cost breaks down the market's verified 2026 rates.
One shift inside your Follow Up Boss, hour by hour.
Every engagement schedules its own shift inside Eastern Time anchored operations. Below is the day most Florida and Texas teams pick: a 10:00 AM to 7:00 PM Eastern shift that keeps the morning speed-to-lead block and still holds the evening window when Spanish-first households answer. Every block runs on the workflow your team taught during onboarding.
The operator opens your Follow Up Boss inbox and works the overnight queue: portal inquiries that arrived after close from Zillow, Realtor.com, and Homes.com, plus missed calls and texts. Each lead gets a callback or a text in the language of their first message, logged to the contact record with outcome and next-action timestamp. Your agents start their day with the overnight backlog at zero.
New inbound routes to the operator first. Fresh leads get called inside the 5-minute envelope, qualified on budget, area, timeline, and financing readiness, then booked into the assigned agent's FUB calendar slot. Between new-lead calls, the operator works the day's Smart List cadence so Action Plan leads get their scheduled touch on time.
The overdue task queue goes to zero. Stage transitions from the morning's calls get documented with the reason and the next step. Plans on hold get reviewed and restarted when the hold expires. Tags and stages get corrected so tomorrow's Smart Lists pull the right people, the half hour that keeps a FUB instance truthful.
The operator works a Smart List of leads with no contact in 60 days or more, using the threshold your team set during onboarding. Each one gets a re-dial in the language of first contact. Leads that answer get requalified and re-entered into the correct Action Plan; leads that are gone get documented and archived per your rules.
Outbound runs through your FUB-integrated dialer, RedX, Mojo, Vulcan7, or BatchDialer, on your prescribed cadence: expireds, FSBOs, and cold segments. Every dial logs back to the Follow Up Boss contact record, and outcomes feed the same reporting your team lead reviews on Monday.
Spanish-first working households answer after their own workday, not during it. The operator runs the evening callback list in Spanish, confirms tomorrow's appointments, sets new ones, and closes the shift with a written handoff note in FUB: what moved, what stalled, and what needs a licensed agent's attention in the morning.
The same shift, three state markets.
Florida. 22.6 percent of Floridians age 5 and over speak Spanish at home, about 4.8 million people (US Census Bureau, 2024 ACS 5-year, table C16001), and Miami-Dade County alone is 69.1 percent Hispanic (US Census QuickFacts). Florida teams run the shift straight: Eastern hours are your hours, and the 5:00 to 7:00 PM window lands when Spanish-first sellers pick up. Demand math: our Florida real estate VA page.
Texas. Texas is 39.3 percent Hispanic, about 11.4 million residents (2020 Census), yet only about 6,354 of its 164,658 licensed agents speak Spanish well enough to serve Spanish-speaking clients, roughly 1 in 26 (FastExpert). The Texas Latino homeownership rate reached 59.4 percent in 2022 (UnidosUS Latino Homeownership Dashboard Texas; NAHREP 2022 State of Hispanic Homeownership). A 10:00 AM to 7:00 PM Eastern shift is 9:00 AM to 6:00 PM Central, covering the Texas business day with the evening window intact. More on the Texas real estate VA page.
California. Latino households added 441,000 new homeowners in 2025, reaching a record 10.2 million (NAHREP 2025 State of Hispanic Homeownership Report), and top-producing Latino agents report roughly 40 percent of transactions use Spanish at some point, 25 percent entirely (NAHREP via NAR). The Pacific offset is the one real scheduling decision: California teams anchor the shift at noon to 9:00 PM Eastern, 9:00 AM to 6:00 PM Pacific, so the speed-to-lead block and the evening window land in California hours. Detail on the California real estate VA page.
Talk through whether your FUB instance fits. 30 minutes, no slides, no sales pitch.
We will walk through your Smart Lists and Action Plans, identify whether an Operator-tier ISA solves your conversion gap, and you will know within the call whether we are a fit.
Or reach us directly at hello@assistiq.io.