A bilingual real estate ISA for your Follow Up Boss team, on the phone in 7 days.
Inbound calls answered in English or Spanish during your business hours. After-hours leads worked from our LATAM office on Eastern Time — not from a home in Manila, asleep when your customer rings.
Free 30 minutes. No deck. We'll tell you in 10 if we're a fit.
Trained on your Follow Up Boss, not on a generic playbook.
Most VA agencies hand you an assistant who learned real estate from a YouTube playlist. We hand you a bilingual operator with general CRM literacy and professional phone training, then your team teaches them your Follow Up Boss — your stages, your smart lists, your lead sources. Our supervisor sits in on the walkthrough, documents your workflow into reusable SOPs, and manages quality from day one. By day seven your operator is on the phone, supervised. By end of week two they're running the queue autonomously.
Inbound call routing
First-ring pickup during your business hours on OpenPhone, CallRail, Dialpad, RingCentral, or your existing phone system. Lead source captured automatically from your Follow Up Boss integration. Caller routed to English or Spanish flow based on their first three words.
5-minute response on web leads
Zillow Premier Agent, Realtor.com, Homes.com, Facebook, your IDX site — every new lead gets a call within 5 minutes during shift hours. SMS follow-up if no answer. Stage updated in Follow Up Boss before the next lead drops in.
Discovery on the first call
Budget, timeline, area, financing status, current home situation. Logged as custom fields in your FUB contact record, not as freeform notes nobody reads.
Spanish coverage when your team is offline
Your Spanish-speaking lead at 8pm doesn't get a voicemail. They get a live person who books them on your calendar for the next morning, in Spanish, with the discovery already done.
Daily pipeline maintenance
Stale leads moved to nurture across your Follow Up Boss stages. Hot leads flagged for the agent's morning queue. Smart list memberships updated. Drip campaigns started and stopped on real signals, not on a timer.
Warm transfer to the agent
When a lead is ready for an appointment or a showing, the operator briefs the agent on the lead's situation before the transfer. The agent walks into the call already knowing the budget, the area, and the urgency.
An inside sales agent is not an admin assistant.
An ISA's job is the phone. Specifically the first call after a lead lands in your CRM, the follow-up call when they don't pick up, and the discovery call that turns a Zillow click into a booked appointment. The work is measured in speed-to-lead, contact rate, and appointment-set rate.
An admin VA's job is the back office. Listing input, transaction coordination, MLS data hygiene, paperwork prep. The work is measured in tasks-completed and turnaround time.
The two roles look similar on paper — both work inside your Follow Up Boss, both can handle Hispanic-bilingual situations, both report into your team lead. They are not interchangeable hires. An ISA without phone training loses conversion against your senior agent. An admin VA reluctantly taking discovery calls turns warm leads cold.
The Operator tier on this page is configured for the ISA work bucket: phone-first, lead-cycle focused, with the discovery scripts and CRM-update cadence built into the 7-day onboarding. If your team needs admin coverage instead, talk to us on the fit call — same tier, different scope. The workflow described here is the ISA one. For the platform-deep workflow inside Follow Up Boss specifically — Smart Lists, Action Plans, dialer integration — see our platform-specific Follow Up Boss workflow page.
Built for Hispanic-owned teams between 3 and 15 agents.
Florida, Texas, California
States with the largest Hispanic homebuyer share — particularly in Miami, Tampa, Orlando, Houston, Dallas, Los Angeles, and San Diego, where Hispanic homebuyers account for a meaningful slice of first-time buyer activity. Where the gap between English-only inbound coverage and your actual customer base costs you the most leads.
3 to 15 agents
Solo agents fit the Starter tier. Teams of 16+ usually need multi-operator coverage and belong on Custom. The Operator tier is built for the team-lead-plus-agents structure most Hispanic brokerages run.
Your CRM, your phone, our operator
Most Hispanic-owned real estate teams in our target geography run on Follow Up Boss, which is why we wrote this page around it. The model is the same on kvCORE, Lofty, Sierra Interactive, CINC, BoomTown, or Realvolve — your team teaches the platform during onboarding, our operator brings the bilingual phone skills and the office infrastructure. We document your specific workflow so a replacement is never starting from cold.
Why LATAM rather than the more common offshore option: time zone overlap is the difference between an ISA who's on your morning standup at 8 AM Eastern and one who's just finishing dinner in Manila. Hispanic homebuyers in Florida, Texas, and California expect Spanish that sounds like home, not Spanish that sounds learned. And the live-phone work — speed-to-lead, discovery, the actual conversion-driving phase — happens during US business hours. An operator who's awake during your business day, native in the language your buyers speak, working from an office with controlled equipment, is structurally different from a remote freelancer in a 12-hour offset.
If half your leads come from Spanish-speaking customers and half from English, you don't need a bilingual person who picks up sometimes. You need a bilingual person on the phone every business hour and a bilingual team covering after-hours. That's the gap we built around. Manage a Hispanic-owned property portfolio? See our property management page for the AppFolio-specific workflow.
What an Operator-tier ISA does, hour by hour.
Daily check-in with the team lead. FUB queue reviewed: new leads from overnight, scheduled callbacks, agents' priority lists. Coffee.
Spanish-speaking leads who came in after 6pm yesterday. Calls made in priority order — Zillow first, then your IDX site. By 9:30 every overnight lead has been touched.
Phone open for direct inbound. Discovery on first calls. CRM updates in real time. Warm handoffs to whichever agent is up in the rotation.
Stale leads moved to nurture. Hot leads flagged for the agents' afternoon block. Smart lists rebuilt. Drip campaigns adjusted.
Second peak call window — buyers calling after work. Spanish-speaking callers are typically 60% of this block.
Tomorrow's queue staged. Hot leads escalated. Notes to the team lead on anything the agents need to know first thing.
The 5-minute response window doesn't care which language the lead spoke. If we miss the window, the lead is gone — to a competitor agent who picked up the phone in Spanish.
From the Hispanic-buyer call notebook
Where the ISA stops, and the licensed agent starts.
An ISA is not a licensed agent. The line matters — for your compliance, for your customer, and for the operator's own clarity on what they're allowed to say. Here's what an Operator-tier ISA on our team will never do.
What an unlicensed ISA can and cannot do.
The Operator-tier ISA on our team is an unlicensed assistant in every state we cover. That scope is wide enough to do the conversion-driving work — answer inbound, run discovery, book appointments, hygiene the CRM — and narrow enough that we never put your license at risk. Here's the line, by state.
| Activity | Florida | Texas | California |
|---|---|---|---|
| Answer inbound lead calls | Yes | Yes | Yes |
| Run discovery (budget, timeline, area) | Yes | Yes | Yes |
| Set appointments on your calendar | Yes | Yes | Yes |
| Hygiene Follow Up Boss (stages, smart lists, notes) | Yes | Yes | Yes |
| Quote MLS listing prices to buyers | Licensed agent only | Licensed agent only | Licensed agent only |
| Discuss contract terms or contingencies | Licensed agent only | Licensed agent only | Licensed agent only |
| Negotiate offers or counters | Licensed agent only | Licensed agent only | Licensed agent only |
| Run open houses or showings | No | No | No |
| Discuss commission rates with buyers/sellers | No | No | No |
| Make demographic statements about neighborhoods (Fair Housing) | Prohibited | Prohibited | Prohibited |
Texas (under TREC) explicitly defines the inside-sales activity that an unlicensed assistant can perform; Florida and California operate under broader "non-licensed assistant" definitions enforced through state real estate commissions. Our operators stay strictly within unlicensed-assistant scope in every state. When in doubt on a specific situation, the operator escalates to your licensed agent before responding.
Showings, contracts, negotiation
Our operators don't run showings, don't negotiate offers, don't discuss specific terms, don't quote commissions. Anything that requires a real estate license is the agent's work, not ours.
Disclosures, contingencies, contract language
If a lead asks about contract terms or disclosure obligations, the operator escalates to the licensed agent. Same with any question that crosses into mortgage or title territory.
Demographic steering, prohibited language
Operators are trained on Fair Housing Act boundaries before they take a call. No demographic steering, no prohibited language around protected classes, no commentary on neighborhood composition. If a lead pushes on these topics, the operator redirects.
$1,497 a month. Full-time. No contract.
40 hrs/wk full-time. One bilingual ISA working in your Follow Up Boss, in our office during Eastern Time business hours.
Start with Operator →Starter ($897, 20 hrs/wk) fits solo agents and small teams testing the model. Team ($3,497/mo) gives you two bilingual operators with a stepped-up shared supervisor on a 6-month commitment. Custom (quote-based) covers 5+ operators, extended-hours coverage, or a dedicated ops-manager supervisor. Full pricing detail at /pricing.
Common questions from real estate team leads.
01How fast can the ISA go live?
02What if my team is on kvCORE or Sierra, not Follow Up Boss?
03How does the ISA handle calls during open houses or showings?
04Can the ISA make outbound prospecting calls?
05What's the supervisor doing in the background?
06What's the licensing boundary by state?
07How does this scale when our team grows past 15 agents?
See if Assistiq is the right fit.
On the first call we will learn how your business operates, what kind of bilingual coverage you need, and whether Assistiq is the right partner. If we are, we will explain the next steps clearly. If not, we will tell you directly.