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Platform page · Real estate

BoomTown virtual assistant working your Now Wall in both languages.

A native Spanish + English operator working in your BoomTown, taking live calls in 7 days. $1,497/month full-time, no annual contract.

Book a 30-min fit call
or call (561) 774-6265

ICP, Hispanic-owned brokerages and teams of 3 to 15 agents in FL, TX, CA

BOOMTOWN SPECWORKFLOW SPEC
NOW WALL
Cleared at shift start, daily
LEAD ROUTING
Registrations called same hour
DRIP CAMPAIGNS
Replies caught, EN + ES
SELLER NURTURE
Valuation leads on a cadence
ONBOARDING
7 days, your team teaches your BoomTown
Flat monthly. Cancel any month.USD
0107Workflow

The leads arrive on their own. The follow-up is a person.

BoomTown's promise has always been volume: ads and a consumer home search site pouring registrations into the CRM, and a Now Wall telling your team who to touch next. The system generates the work. It does not do the work. Somebody still has to make the calls, answer the drip replies, chase the valuation leads, and keep the database honest. That somebody is this page. One bilingual operator working the six lanes below every shift, leaving every decision that needs a license with your agents.

Now Wall

The priority queue, cleared every shift

BoomTown decides which leads need attention now and stacks them on the Now Wall. The queue only works if a person actually clears it. The operator opens it at shift start, works it to zero, calling each lead in their first language and logging the outcome against the contact, then returns to it through the day as new activity refills it. Overdue to-dos get the same discipline. Your agents open BoomTown to booked appointments and flagged handoffs, not to a wall of overdue follow-up.

Lead routing + speed-to-lead

Registrations called back the hour they land

Your ad spend and your home search site produce registrations at all hours. The operator works new-lead intake by your routing rules: leads assigned or claimed per your setup, called back the same hour during the shift, qualified on budget, area, timeline, and financing readiness, and moved into the right category. A lead who registered in Spanish gets the callback in Spanish, which is the difference between a conversation and a voicemail nobody returns.

Drip campaigns

A person watching the automation

Drip campaigns send on schedule whether or not anyone is reading the replies. The operator reads them. A lead who answers a drip text gets a human response the same day, in the language they wrote in, and the campaign gets paused the moment a live conversation starts, so nobody gets a template mid-negotiation. Leads who go quiet get re-entered on the cadence your team set. The automation keeps its volume; the operator keeps it from embarrassing you.

Seller-lead nurture

Valuation registrations worked until they list

Home valuation leads are long-cycle by nature: most homeowners who check their value are months from listing. The operator calls each valuation registration back the same day, qualifies timeline and motivation, sets the listing appointment for your licensed agent when the seller is ready, and puts everyone else on a documented nurture cadence of scheduled check-ins and market updates per your script. Every touch logs in BoomTown, so the seller record carries the whole history into the listing conversation.

E-alerts + database hygiene

Behavior signals turned into calls

BoomTown shows you when a lead starts favoriting homes, returns to the site after weeks of silence, or opens every e-alert in a new zip code. Those signals expire fast if nobody acts on them. The operator watches the activity and converts it into same-day outreach in the lead’s first language. Between calls, categories, tags, and to-dos get corrected so routing rules fire correctly and tomorrow’s searches pull the right people. A truthful database is a daily habit, not a quarterly cleanup.

Inbound + appointments

Answered in the caller’s language, booked on the agent’s calendar

Inbound calls and texts reach the operator first during the shift. The conversation happens in whichever language the lead opens with, the qualification runs from your script, and the appointment lands on the assigned agent’s calendar with a written English summary covering budget, search area, timeline, financing readiness, and preferred language. Your licensed agent starts the appointment knowing everything, including the parts of the conversation that ran in Spanish.

0207The bilingual layer

The registration came in Spanish. Was the callback?

44.9 million people in the US speak Spanish at home (US Census Bureau, 2024 American Community Survey), and the metros where BoomTown teams buy their leads, South Florida, Houston, San Antonio, the Central Valley, are the metros where that number concentrates. Run the math on your own database: some share of the registrations your ad budget paid for carry a Spanish first name, a Spanish-language inquiry, or a phone number that answers in Spanish. When the follow-up arrives in English only, that share of your spend quietly stops converting.

The failure is invisible in reporting. The lead does not complain; they just do not book. The drip keeps sending English templates, the category never advances, and six months later the contact is one more row in the archive. A native Spanish-speaking operator flips each of those moments with the exact same BoomTown workflow: the callback lands in the lead's language, the qualification actually happens, the notes land in English for your agents, and the appointment gets set.

This page is the BoomTown-specific cut of our broader real estate ISA vertical workflow, the same Operator-tier service viewed through the platform lens rather than the vertical one.

0307Onboarding

Your BoomTown is yours. Week one is your team teaching it.

No two BoomTown accounts run alike: your routing and claim rules, your category conventions, your drip library, your seller workflow, your handoff thresholds. An operator pre-fitted to a generic template would be running somebody else's playbook inside your account. Week one exists to prevent exactly that. Your team shows the operator how your BoomTown actually runs, and our supervisor writes what your team shows into SOPs that stay with the account longer than any single operator does.

Days 1 to 3 · Your team leads setup

You add the operator as a BoomTown user holding only the permissions you decide to grant; administrator access is off the table by policy. Your team walks through your routing and claim rules, your categories and tags, your drip campaign library, your seller-lead workflow, your handoff thresholds, and your Spanish scripts. Our supervisor listens alongside the operator and turns everything your team explains into written SOPs owned by your account. The operator closes Day 3 by explaining your routing rules and your seller workflow back to your team lead.

Days 4 to 6 · Shadowing

The operator shadows your team lead on live work: listens on qualification calls, watches how registrations move through your categories, follows a drip reply from inbox to appointment, and runs bilingual role-plays on buyer and seller scripts under supervisor review until your handoff thresholds are automatic.

Day 7 · First live calls, supervised

First live BoomTown-routed calls happen with the supervisor listening in. Every gray area that surfaces on a real call goes to your team for a ruling, and the ruling lands in the SOP before the next shift.

Week 2 · Autonomous

The operator runs the full lane set alone: Now Wall, registration callbacks, drip reply coverage, e-alert signals, seller nurture, and inbound. The supervisor moves to the background: daily check-ins, plus a weekly pass through the call recordings.

The operator is added capacity under your team, not a stand-in for any part of it. Your agents still run every showing and every negotiation, your broker still owns every contract, and your team lead still sets the rules. What changes is that the Now Wall reads zero at the end of every shift, the Spanish-language half of your database finally hears from someone, and BoomTown matches the reality on the phones.

The valuation lead registered at 9:41 on a Tuesday, in Spanish. The callback happened at 9:48, in Spanish, and the listing appointment is on the agent's calendar for Thursday.

FROM THE CALL FLOOR NOTEBOOK

0407Honest scope

The licensing line, held by design.

Real estate follow-up splits cleanly into two kinds of work: the licensed work of pricing, negotiating, and closing, and the coordination work of calling, qualifying, scheduling, and documenting. The operator lives entirely in the second and leaves the first untouched. Holding that line is what makes the delegation safe, and it is written into the SOPs from Day 1.

Unlicensed ISA scope

Qualifies and schedules, never negotiates

Qualification, appointment setting, and nurture cadence are the operator’s work. Advising on price, presenting comparative market analyses, negotiating offers or commission, and showing property are licensed work and route to your agents, full stop. The escalation threshold, the exact moment a conversation stops being qualification and starts being licensed activity, gets documented into the SOP during onboarding, in your words, for your state.

MLS and listing data

Reads what you permit, writes nothing

The operator reads listing data as your BoomTown permissions surface it. The operator does not edit listings, change listing status, upload inventory, or touch MLS records in any system. Any request from a lead or an agent that would modify listing data gets escalated to the agent who owns the listing, with the request documented in the contact record so nothing is lost in the handoff.

Contract territory

The moment it turns legal, it changes hands

Earnest money, contingency timelines, agency disclosures, and anything else with a signature attached sit with your licensed agents and your broker of record. When a lead’s question drifts into that territory, the operator documents the question in BoomTown and escalates before responding, so the answer the lead receives comes from someone licensed to give it. The clean version of delegation is knowing exactly where it stops.

0507Platform context

BoomTown, BoldTrail, and the AI layer. Where the human seat fits.

First, the naming, because it confuses buyers weekly. BoomTown was acquired by Inside Real Estate in 2023, the same parent that owns kvCORE, and kvCORE has since been rebranded as BoldTrail. As the product lines consolidate, your invoice or your login may say BoldTrail while your team still says BoomTown. Whichever badge is on the interface, the follow-up seat this page describes does not change: registrations still need calling, the priority queue still needs clearing, and sellers still need nurturing by someone they can talk to.

Second, the AI. Inside Real Estate keeps shipping automation across the platform, instant responders, drafting, first-touch concierge coverage, and for the volume layer that is exactly right. Software should absorb the routing and the reminders. What no responder does is hold the fifth conversation with a seller who is deciding whether to trust you with their largest asset, hear the difference between hesitation and disinterest on a phone call, or carry a relationship in Spanish across six months of nurture. The software keeps the volume lane. The conversations stay with the operator. Both write back to the same BoomTown record your agents read.

Teams on the other big real estate CRM have the same seat on our Follow Up Boss virtual assistant page, and the operating discipline behind both is our bilingual virtual assistant service. This page is the BoomTown-deep cut.

0607What it costs

Flat monthly, next to what the leads already cost.

Operator, the flagship tier, is $1,497 per month: one full-time bilingual operator at 40 hours per week, working in your BoomTown from our managed office on company-issued equipment, with an embedded supervisor and a 3-operator warm bench behind the seat. Your team already commits real money to the platform and the ad spend that feeds it. The operator is the seat that turns those registrations into conversations instead of an aging database.

Starter at $897 per month covers solo agents and small teams testing the model with a part-time operator at 20 hours per week. Team at $3,497 per month gives you two bilingual operators with a stepped-up shared supervisor on a 6-month minimum, the configuration for splitting buyer-side follow-up from seller nurture. Custom is quote-based for five or more operators with bespoke SLAs. No annual contract on Starter and Operator, cancel after Month 1, and both carry a 7-day money-back guarantee.

For the market-rate breakdown across the bilingual VA category, see the Spanish-speaking VA cost guide. For the full tier table, see the pricing page.

0707Questions

Common questions from teams running BoomTown.

01What is a BoomTown virtual assistant?
A BoomTown virtual assistant is a person who works inside your BoomTown account as their job: calling new registrations back the hour they land, clearing the Now Wall every shift, answering drip campaign replies, and nurturing seller leads until they are ready to list. Assistiq staffs the seat with office-based, native bilingual operators anchored on Eastern Time, under an embedded supervisor, at published flat pricing of $897 per month part-time or $1,497 per month full-time. Your team teaches your specific BoomTown setup during a 7-day onboarding, so the operator runs your routing rules and your categories rather than a generic script.
02What does a BoomTown virtual assistant do day to day?
One shift, six lanes, all inside your account. The Now Wall gets cleared at shift start and re-cleared as activity refills it. New registrations get a callback in the language they registered in, the same hour they land. Drip campaign replies get answered by a person instead of the next template. Seller valuation leads get their scheduled nurture touch. E-alert behavior, a lead suddenly favoriting homes after two quiet months, turns into a same-day call. Categories, tags, and to-dos stay current so routing and searches keep telling the truth. The shift itself is scheduled per engagement inside Eastern Time anchored operations, with 20 or more hours of live coverage a day available across the schedule; most teams hold the morning speed-to-lead block plus the early-evening window when Spanish-first households pick up.
03How do I hire a BoomTown virtual assistant?
With Assistiq the hire takes one call and one week. You book a 30-minute fit call, we scope which lanes of your BoomTown the operator takes first, and the engagement starts with a structured 7-day onboarding: your team leads setup on Days 1 to 3 while our supervisor turns your rules and scripts into written SOPs, the operator shadows on Days 4 to 6, takes first live calls supervised on Day 7, and runs autonomously by Week 2. There is no recruiting cycle on your side, no job posting, and no placement fee. The operator is our employee, working from our managed office on company-issued equipment, inside your BoomTown.
04How much does a BoomTown virtual assistant cost?
Assistiq publishes flat monthly pricing: Starter is $897 per month for a part-time bilingual operator at 20 hours per week, Operator is $1,497 per month for a full-time operator at 40 hours per week, and Team is $3,497 per month for two operators with a stepped-up shared supervisor on a 6-month minimum. The price includes the office seat, company-issued equipment with logged access, the embedded supervisor, and a 5-business-day replacement SLA backed by a 3-operator warm bench. There is no placement fee and no bilingual surcharge. For the category-wide market-rate table, see our Spanish-speaking virtual assistant cost guide.
05Is a BoomTown virtual assistant different from a Follow Up Boss virtual assistant?
Same role, different platform. Both are inside sales seats: call new leads fast, work the follow-up queue, keep the CRM truthful, set appointments for licensed agents. What changes is the plumbing the operator learns during onboarding: BoomTown’s Now Wall, drip campaigns, and e-alerts versus Follow Up Boss’s smart lists and action plans. Assistiq delivers both from the same model: whichever CRM you run, your team teaches it during the 7-day onboarding and the supervisor writes it into SOPs. The Follow Up Boss workflow has a page of its own. Teams migrating between the two platforms keep the same operator, who learns the new system the same way they learned the first one.
06Is BoomTown still BoomTown, or is it part of BoldTrail now?
BoomTown was acquired by Inside Real Estate in 2023, the same parent company that owns kvCORE, and kvCORE has since been rebranded as BoldTrail. Inside Real Estate has been consolidating its products, so your login, invoice, or account manager may say BoldTrail while your team still calls the system BoomTown. For the operator seat the branding is cosmetic: calling registrations, clearing the priority queue, answering drip replies, and nurturing sellers is the same work under either name, and your team teaches your current interface during onboarding whichever one you are on.
07How is this different from BoomTown’s lead concierge and AI features?
They are different seats, and they stack. BoomTown has sold its own lead concierge service, and Inside Real Estate keeps adding AI features across the platform: instant responders, drafting, first-touch coverage. That layer is genuinely good at volume and speed on the first touch. An Assistiq operator is a dedicated human working only your account: the second, fifth, and fifteenth conversation, the judgment call on whether a lead is a now-buyer or a six-month nurture, the Spanish-language phone call a text responder cannot have, and the seller who wants to talk to the same person twice. Concierge and AI layers hand conversations off. The operator is who they get handed to, and both write back to the same BoomTown record.
08Do your operators already know BoomTown when they start?
No, and we say that on purpose. Operators arrive trained on bilingual phone work, general CRM concepts, and clean documentation habits. Nobody arrives fitted to your BoomTown, because your BoomTown is configured around your team: your routing and claim rules, your categories, your drip library, your handoff thresholds. You teach that layer during Days 1 to 3 of the 7-day onboarding while our supervisor documents it into written SOPs. The operator shadows your team on Days 4 to 6, takes supervised live calls on Day 7, and runs the account autonomously by Week 2. A vendor claiming its assistants arrive already expert in your instance is describing a generic script, not your operation.
09Can the operator work the Now Wall every day?
Yes, and it is the first block of every shift. The Now Wall is BoomTown’s priority queue, the leads and to-dos the system decided need attention now, and it only produces if somebody actually clears it. The operator works it to zero at shift start, calling each lead in their first language and logging every outcome against the contact, then returns to it through the day as new registrations and activity refill it. A Now Wall that reads zero at the end of every shift is the single clearest sign the account is being worked instead of watched.
10Can drip campaigns and text follow-up run in Spanish?
The campaigns send whatever your team loaded into them, and most BoomTown drip libraries are English-only. The operator closes that gap in two ways. First, replies: when a lead answers a drip in Spanish, the operator takes the conversation over in Spanish the same day, instead of letting an English template answer them. Second, your library: the operator flags which touches your Spanish-first leads actually respond to, and your team decides what to add. 44.9 million people in the US speak Spanish at home (US Census Bureau, 2024 American Community Survey); if your ad spend brings them into your database, the follow-up should hold their language.
11Can a BoomTown virtual assistant nurture seller leads?
Yes, and seller nurture is where the long cadence pays. Home valuation registrations get a same-day callback in the lead’s first language, a qualification pass on timeline and motivation, and a listing appointment set for your licensed agent when the seller is ready. The ones who are six or eighteen months out, which is most of them, go onto a documented nurture cadence: scheduled check-ins and market updates per your script, every touch logged in BoomTown so the seller record shows the whole history when the listing conversation finally happens. What the operator never does is price the home or advise on terms. Valuation opinions and listing strategy stay with your licensed agent.
12Can I hire a BoomTown personal assistant for my real estate team?
If you are searching that phrase as a team owner or broker, the role you are describing is what this page covers: a dedicated assistant working inside your BoomTown account on lead follow-up, drip replies, seller nurture, and appointment setting. Assistiq staffs it with a bilingual operator who works from our managed office as our employee, so you get the dedication of a personal hire without recruiting, payroll, or equipment on your side, and a 3-operator warm bench behind the seat. Hiring starts with a 30-minute fit call, and the operator is taking live calls by Day 7. One note: this page is written for the teams doing the hiring; it is not a job listing.
13What happens if our operator leaves?
The engagement is built to survive it. A 3-operator warm bench sits in the same office under the same supervisor, and your BoomTown workflows live in written SOPs your team helped build during onboarding rather than in any single person’s memory. The incoming operator inherits the same SOPs, the same supervisor, and the documented history in your account, covered by a 5-business-day replacement SLA with unlimited replacements. Your Now Wall discipline and your seller nurture cadence keep running while the seat changes.

Shortlisting agencies for real estate work? See where Assistiq ranks among real estate virtual assistant companies in our ranked list of providers, with each provider's published pricing verified on its own site.

Talk through your BoomTown account. 30 minutes, no deck, no pressure.

Bring your Now Wall count and your lead sources. We will walk through which lanes an operator takes over first, where the licensing line sits, and you will know within the call whether we are a fit.

Book a 30-min fit call
or call (561) 774-6265

Or reach us directly at hello@assistiq.io.